Die Top 50 Social Media-Influencer zu kennen, kann viel zum Erfolg Ihrer PR beitragen. So können Sie zum Beispiel:
- Experten auf Twitter folgen, die Sie über die neuesten Trends und Studien aus verschiedenen Bereichen der PR informieren
- Content erstellen und austauschen
- Erfahren, welche PR-Experten auf Twitter für die Platzierung Ihrer Werbekampagnen geeignet sind
Unser Media Research-Team nutzte einen Cision Algorithmus, um unter anderem anhand von kontextueller Relevanz, Engagement, Kernbegriffen und Reichweite die wichtigsten Influencer zu identifizieren. Dazu gehören unter anderem Unternehmer, Bestseller-Autoren und Marketing-Experten, die sich mit dem Thema Social Media Marketing auseinandersetzen.
Die Top 50 Social Media-Influencer auf Twitter finden Sie hier in alphabetischer Reihenfolge:
Stand: September 2015
David Armano – @armano
Global Strategy Director at Edelman Digital
Contributed: Four ways social can get out of the silo and truly integrate. http://t.co/3I8pPh4Nha #Adweek
— David Armano (@armano) August 14, 2015
Jay Baer – @jaybaer
New York Times best-selling author, global keynote speaker, and digital media entrepreneur. President of Convince and Convert – a strategy consulting firm
How to Balance Ethics and Reality in #Influencer #Marketing http://t.co/0CmiWCfhmo pic.twitter.com/BWn4QG8m0s
— Jay Baer (@jaybaer) August 19, 2015
Jeff Barrett – @BarrettAll
Co-Founder of Status Creative, a leader in social media engagement
You know there's at least one person saying "Damn Twitter, I can't write a Direct Message in under 10k characters." https://t.co/XuswAAsGAo
— Jeff Barrett (@BarrettAll) August 12, 2015
Renee Blodgett – @MagicSauceMedia
Branding, Social Media, Marketing, PR & Professional Coach
.@MalalasMs speaks up about #DigitalInfluencers taking action on & offline 2stand up4 #women around world! #UN70 pic.twitter.com/furT6ML8KE
— Renee Blodgett (@MagicSauceMedia) June 26, 2015
Andre Bourque – @SocialMktgFella
Editor Emeritus at Technorati, writer for Entrepreneur, HuffingtonPost and SocialMediaToday. Tech evangelist covering high-growth industries
68% Of Marketers Want To Know How To Create Better Visual Content http://t.co/m7QFSEfgW6
— Andre F Bourque ♕ (@SocialMktgFella) August 19, 2015
Jeff Bullas – @JeffBullas
Content marketing influencer, social media marketing strategist & speaker
Generate more leads in one month than your competitors do in 1 year http://t.co/Ua0QgA2mcf #LinkedInMarketing pic.twitter.com/qGm8u6smQQ
— Jeff Bullas (@jeffbullas) August 6, 2015
Ted Coiné – @tedcoine
Keynote Speaker. Leadership author. Next book: The Modern CEO; latest: A World Gone Social.
Social is branding, but unlike traditional advertising—it’s more human. pic.twitter.com/D12Q53HHZf
— Ted Coiné (@tedcoine) August 20, 2015
Mack Collier – @MackCollier
Founder of #Blogchat
Welcome to #Blogchat! We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others
— Mack Collier (@MackCollier) August 17, 2015
Juntae DeLane – @JuntaeDeLane
Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker
4 Steps to Prospecting on Social Media http://t.co/WdAlgMxi05 #socialmedia pic.twitter.com/oJaCNyWfq9
— Juntae DeLane (@JuntaeDeLane) August 19, 2015
Jason Falls – @JasonFalls
A leading digital strategist, author, speaker and thinker in the digital and social media marketing industry
Interesting test of Facebook content shows longer form content may win. Nice @ginidietrich – http://t.co/budfUpJUZ9 pic.twitter.com/5alp0uLDPm
— Jason Falls (@JasonFalls) August 19, 2015
Steve Farnsworth – @Steveology
Demand generation content marketing for B2B high tech industry. CMO at The Steveology Group
PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr http://t.co/gIZXefOURx
— Steve Farnsworth (@Steveology) August 12, 2015
Mark Fidelman – @markfidelman
CEO of Evolve! Digital Marketing Agency. Award winning digital campaign experts. Forbes Columnist
Do's and Dont's: Content variety and visuals are key #smm #marketing pic.twitter.com/YFomEj4c2r
— Mark Fidelman (@markfidelman) August 20, 2015
Robert Fine – @bobfine
Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers
"The Story Behind #TBT: Throwback Thursday" by @miguellopezdgm of @hshtags => http://t.co/O9KKBdxVFZ #ThrowbackThursday @kimmikye #hashtag
— Robert Fine (@bobfine) August 14, 2015
Kim Garst – @kimgarst
Social selling strategist, First Lady of Periscope, best-selling author & speaker
I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: http://t.co/z01M0CmfQW
— Kim Garst (@kimgarst) August 20, 2015
Glen Gilmore – @GlenGilmore
Digital Marketing Strategist, author, lawyer & Rutgers Business School instructor.
STRATEGY: How To Allocate Your Time On #SocialMedia @Bigullak #SMM #ContentMarketing #CMO pic.twitter.com/tU4tvJjtUu
— Glen Gilmore #SocBiz (@GlenGilmore) August 19, 2015
Seth Godin – @ThisIsSethsBlog
American author, entrepreneur, marketer, and public speaker
Seth's Blog: Every marketing challenge revolves around these questions http://t.co/KzGHl02q4l
— Seth Godin (@ThisIsSethsBlog) June 13, 2015
Ann Handley – @MarketingProfs
Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes”
The 10 Most Expensive Paid Search Keywords http://t.co/p7NTjdHSxE
— Ann Handley (@MarketingProfs) August 20, 2015
John Haydon – @johnhaydon
Digital marketing and fundraising expert for nonprofits. Author of “Facebook Marketing for Dummies”
Why Instagram is a Ripe Opportunity for Brands (Infographic) http://t.co/vOmOovFFYF
— ☼ John Haydon (@johnhaydon) August 20, 2015
Kristi Hines – @kikolani
Freelance writer and business blogger
10 Types of Visual Social Media Posts That Get Shared Like Crazy http://t.co/lUjrX2zKiR pic.twitter.com/wf5U5N417e
— Kristi Hines (@kikolani) August 20, 2015
Douglas Idugboe – @douglasi
Founder of Smedio and Digital Marketers Academy. He helps businesses grow their revenue
7 Ways to Make Your Tweets Go #Viral – http://t.co/FIygkTKU0Y by @douglasi #twitter pic.twitter.com/dfyOaIOiuf
— Douglas Idugboe (@douglasi) June 8, 2015
Mathew Ingram – @mathewi
Senior Writer at Fortune
Forget optimizing for Google. Facebook is what matters now that social has surpassed search as a traffic source: http://t.co/6vSJxMwMMk
— Mathew Ingram (@mathewi) August 19, 2015
Beth Kanter – @kanter
Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits
Social strategy from NGO in El Salvador — love emoji on paper! pic.twitter.com/ap4TySdYjb
— Beth Kanter (@kanter) July 24, 2015
Guy Kawasaki – @guykawasaki
Silicon Valley marketing executive. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984
5 most common social media image mistakes http://t.co/6mEUQh1qnJ pic.twitter.com/F0vXrGQiYU
— Guy Kawasaki (@GuyKawasaki) August 19, 2015
Dave Kerpen – @davekerpen
CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and the New York Times best-selling author of “Likeable Social Media” and “Likeable Business”
Is there a #SocialMedia #genderdivide? Only 13% of 'online' adult males use #Pinterest. pic.twitter.com/UyR4Y1oSff
— Dave Kerpen (@DaveKerpen) August 20, 2015
Shelly Kramer – @ShellyKramer
Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space
#SocialMedia: Why We Share Things #Online http://t.co/SOufKZwLLg
— Shelly Kramer (@ShellyKramer) August 20, 2015
Aaron Lee – @AskAaronLee
Social Media Manager and Entrepreneur hailing from Malaysia. Grand Master of Customer Delight at Post Planner
Learn how to regain your balance in your life. http://t.co/Y6iExj9mgZ pic.twitter.com/qWQi9jg7QD
— Aaron Lee (@AskAaronLee) July 6, 2015
Eve Mayer – @LinkedInQueen
CEO of Social Media Delivered. Author of “The Social Media Business Equation” and “Get It Girl Guide to Online Dating”
"@DFW_ATW is participating in #NTXGivingDay! ATW provides #coding training for #girls! http://t.co/rVZi4F0ati" pic.twitter.com/1nOBBEQuh4
— DFWATW (@DFW_ATW) September 14, 2015
Pam Moore – @PamMktgNut
Social Media Speaker, Consultant, Trainer, CEO of Marketing Nutz
A5: Social listening is critical and key to success in brand protection. Would you ignore your customers at your door? #getrealchat
— Pam Moore (@PamMktgNut) August 19, 2015
Lee Odden – @leeodden
CEO at TopRank Online Marketing. Author, speaker & consultant for B2B content marketing, social media, PR & search
11 Digital Marketing & PR Events to Help You Succeed in 2016 http://t.co/nlCMdWZTt7
— Lee Odden (@leeodden) August 19, 2015
Jeremiah Owyang – @owyang
Founder of CrowdCompanies.com
Facebook curates which content you see. Imagine the power they have over any political election.
— Jeremiah Owyang (@jowyang) August 18, 2015
Christopher Penn – @cspenn
VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host
Staying in tonight? Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: http://t.co/HP71C1DQsi pic.twitter.com/4HqL4LZWiS
— Christopher Penn (@cspenn) March 13, 2015
Amy Porterfield – @amyporterfield
Social media strategist and co-author of “Facebook Marketing All-In-One for Dummies”
The Ultimate Guide to Creating a Killer Explainer Video http://t.co/QDrXItx8Yu
— Amy Porterfield (@AmyPorterfield) August 19, 2015
Brett Relander – @BrettRelander
Founder at TribeMedia & Launch & Hustle. Contributor at Huffington Post & Entrepreneur
Increase Twitter Engagement with these 10 Easy Steps http://t.co/68fxADXK8j
— Brett Relander (@BrettRelander) August 20, 2015
Chris Rauschnot – @24k
Blogger at Huffington Post, Mac Trast & more. Speaker, award winner & social media consultant
How to Grow Your Blog Audience By Building Relationships With Other Bloggers http://t.co/l2l11Xy9if pic.twitter.com/a5GmqIHt5Q
— Chris Rauschnot (@24k) August 20, 2015
Steve Rubel – @steverubel
Chief Content Strategist for Edelman PR host of the “Content Convergence” podcast
Pinterest and Instagram usage doubles since 2012, growth on other platforms slower http://t.co/2vyRCokt9c
— Steve Rubel (@steverubel) August 19, 2015
Ted Rubin – @TedRubin
Social marketing strategist, keynote speaker, brand evangelist and Acting CMO at Brand Innovators
My View On: Top Ten habits of Top Twitter users http://t.co/Z5eZUmEiRA #RonR #NoLetUp
— Ted Rubin (@TedRubin) August 20, 2015
Chris Sacca – @sacca
Super angel investor; Investor in Twitter, Uber, Instagram, kickstarter & other startups
Twitter is the world's largest suggestion box.
— Chris Sacca (@sacca) August 18, 2015
Bonnie Sainsbury – @bsainsbury
Founder and CEO of Social Media Smarter. Co-host of “Women Talking Tech” webcast
"everything you ever wanted is on the other side of fear " George Adair pic.twitter.com/ZCHZR2vFYU
— Bonnie Sainsbury (@bsainsbury) July 25, 2015
Mark Schaefer – @markwschaefer
Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS
Case study: Building a social media career in 12 months http://t.co/gNdv54zCQD
— Mark Schaefer (@markwschaefer) August 20, 2015
Neal Schaffer – @nealschaffer
Social media speaker, social media strategy consultant, author of “Maximize Your Social” and founder of Maximize Social Business
[Free Ebook] How to Build an Employee Advocacy Program http://t.co/mLbgFbJ6Oz #employeeadvocacy pic.twitter.com/MIkA7olqa1
— Neal Schaffer (@NealSchaffer) August 19, 2015
Jeff Sheehan – @JeffSheehan
Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host
S/O @ambarmstrong @ibmsocial ! GR8 thought leadership insights from Jeff Sheehan Be Engaged! #socialmedia http://t.co/EJE5M7GfP5
— Jeff Sheehan (@JeffSheehan) April 14, 2015
Mari Smith – @marismith
Hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world
Social Media Measurement 101 for Small Business http://t.co/yx3MToY4cn via @divahound | One to read!
— Mari Smith (@MariSmith) August 20, 2015
Michael Stelzner – @Mike_Stelzner
Founder of Social Media Examiner, host of “Social Media Marketing” podcast, authored “Launch & Writing White Papers”
Essential Guide to Video Marketing: A Resource for Marketers http://t.co/KxNCkijTXI via @smexaminer pic.twitter.com/TKaeHMMpqq
— Michael A. Stelzner (@Mike_Stelzner) August 20, 2015
Scott Stratten – @unmarketing
President of Un-Marketing. He is an expert in viral, social and authentic marketing which he calls “Un-Marketing”
If you think Twitter is too noisy, it’s like turning up music and complaining it’s too loud. Stop following the noise.
— Scott Stratten (@unmarketing) June 14, 2015
Liz Strauss – @lizstrauss
Founder of SOBCon, the high-touch business summit, social web strategist, and one of the most thoughtful, prolific bloggers on the planet
NEW! Top 5 Content Recommendation Tools for Social Media Managers http://t.co/3qytGhNQvs
— Liz Strauss (@lizstrauss) August 8, 2015
Danny Sullivan – @dannysullivan
Founding Editor at Marketing Land & Search Engine Land, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search
Here's a quote from me for those social media quote tools. "I hate annoying social media quote tools; don't use them."
— Danny Sullivan (@dannysullivan) August 19, 2015
Ann Tran – @AnnTran_
Luxury travel & marketing strategist, speaker, #InfluencerChat co-founder and entrepreneur
One of the most powerful forms of influence is effective communication. #InfluencerChat pic.twitter.com/UNa8IqEoXu
— Ann Tran (@AnnTran_) August 18, 2015
Gary Vaynerchuk – @garyvee
Entrepreneur, investor, author, public speaker, and internet personality. Host of #AskGaryVee & CEO of VaynerMedia
Here it is episode 132 of #AskGaryVee Filled with facebook notes, snapchat discover https://t.co/pUulXOWCOR pic.twitter.com/IhH4Tygio4
— Gary Vaynerchuk (@garyvee) August 19, 2015
Ekaterina Walter – @Ekaterina
Business and marketing innovator an author of the WSJ bestseller “Think Like Zuck”
Never waste your time trying to explain who you are to people who are committed to misunderstanding you. pic.twitter.com/dGBGUDd2Bp
— Ekaterina Walter (@Ekaterina) August 6, 2015
Warren Whitlock – @WarrenWhitlock
Influencer, business consultant, radio host, best-selling author, speaker, blogger
“How Did You Get So Many Followers on Twitter” http://t.co/HH4soZuvmQ
— Warren Whitlock (@WarrenWhitlock) August 16, 2015
